CLIA and ExplorEarth: A Strategic Partnership
The expedition cruise market is experiencing unprecedented growth, driven by travelers’ increasing interest in exclusive experiences in remote and unspoiled destinations. To meet this demand and support the industry, the Cruise Lines International Association (CLIA) UK & Ireland has announced a new partnership with ExplorEarth, an innovative platform dedicated to expedition cruises and small-ship adventure travel.
The agreement aims to provide industry operators with advanced tools to capture and convert the rising demand for expedition cruises into concrete bookings. ExplorEarth is a specialized online platform that offers travelers seamless access to a wide range of expedition cruises, providing informative content, expert guides, and a detailed itinerary database. The platform’s business model is based on connecting interested travelers with qualified partners, optimizing the process of turning inquiries into confirmed bookings.
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Through this collaboration, CLIA and ExplorEarth will offer association members a range of exclusive tools and resources designed to enhance and expand the expedition cruise sector. As part of the initiative, specialized content will be published quarterly on the CLIA website, providing members with targeted insights and market updates. Additionally, the introduction of “Ask EE,” a direct consultation service, will allow ExplorEarth and CLIA experts to answer travel agents’ questions, offering detailed information and strategic advice.
Another key aspect of the partnership will be the organization of training events featuring Jos Dewing, co-founder and CEO of ExplorEarth, who will share his expertise and provide insights into key industry trends. To further strengthen the collaboration, ExplorEarth will also be featured in a dedicated episode of the CLIA Cruise Podcast, offering an in-depth exploration of the opportunities and potential of the expedition cruise segment.
Andy Harmer, Managing Director of CLIA UK & Ireland, emphasized the importance of this partnership for the industry, highlighting how ExplorEarth serves as a valuable resource for the expedition cruise market. He also expressed enthusiasm for the opportunity to showcase the high-quality insights provided by the platform. According to Harmer, the growing demand for expedition cruises is opening new prospects for operators, offering exciting opportunities for travel to polar regions, tropical destinations, and remote islands.
Jos Dewing, co-founder and CEO of ExplorEarth
One of the key benefits of the collaboration with ExplorEarth is the optimization of the sales funnel for travel agents and industry operators. Jos Dewing, CEO of ExplorEarth, highlighted that the platform was developed with the goal of simplifying customer acquisition in the expedition cruise and small-ship exploration segments. Dewing noted that identifying and converting leads is a significant challenge for many operators, and this is where ExplorEarth provides added value by offering an efficient system to match travelers with qualified partners.
The integration of ExplorEarth with CLIA will enable operators to access exclusive insights into booking behaviors and traveler preferences, facilitating targeted and personalized marketing strategies. Additionally, the involvement of renowned photographers, expert guides, and acclaimed travel writers will enrich the platform’s content with immersive experiences, further enhancing the appeal of its offerings.
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