The Tourism Lab: memorable stories to tell
Behind every travel experience is a memorable story to tell. These anecdotes connect audiences to unique places and the inspiration behind these journeys. In the current media landscape, storytelling has become a powerful tool to communicate important brand attributes and characteristics to diverse demographics worldwide.
Public-facing brands, whether they are organizations or individuals, need assistance managing their narratives on a larger scale, and that’s where The Tourism Lab comes in to steer these stories to success.
The Tourism Lab is a global public relations, reputation management, and marketing strategy consulting firm based in Miami, Florida. We specialize in partnering with companies to develop compelling strategies around external communications, company reputation, executive visibility, brand awareness, partnerships, influencer marketing, and more. As a boutique agency with vast experience in travel, tourism, and hospitality, we work with cruise lines, airlines, air & sea ports, destinations, and hospitality groups to boost tourism while elevating the travel experience. As cruise industry PR experts, we are bringing a new wave of impactful narratives to people who need to hear them.
The Tourism Lab
The Tourism Lab
From crafting captivating messaging to forging valuable media relations, our services at The Tourism Lab focus on enhancing client brand visibility through strategic PR campaigns, media relations, high-profile engagements, and media training to boost executive visibility. Our main goal is to elevate client reputation and foster strong connections with target audiences. By cultivating strong market positioning and customer-centric strategies, we build winning marketing approaches that drive business growth and tourism to destinations. Our organization heightens industry presence through tailored messaging and targeted audience engagement.
We handle every aspect of elevating your brand through influencers and key opinion leaders. From talent scouting to content creation and campaign management, we’ve got you covered. Connecting a business with the right influencers and public figures creates compelling campaigns that drive the right level of engagement while communicating key brand benefits. From arranging high-profile meetings to facilitating strategic partnerships, we use our extensive network and strategic insights to build strong relationships and connect industry players to external stakeholders. By fostering collaboration and communication, we ensure that client voices are heard while creating opportunities for mutual business growth.
Navigating complex public relations challenges and maintaining reputation are at the top of our list of priorities. Our PR team specializes in comprehensive crisis management strategies tailored to each client’s unique needs. From swift response tactics to long-term reputation recovery plans, our goals are set to have organizations emerge stronger and more resilient in the face of adversity.
Andrea Baigorria
When it comes to honing narratives, an organization’s history is key to a bigger future, and The Tourism Lab’s background is no different. Andrea Baigorria founded The Tourism Lab in 2021 with the purpose of bridging the gap between industry players and developing sustainable tourism through long-lasting business collaborations and partnerships. With over 15 years of experience in communications, corporate reputation, marketing, and sales, she has explored different areas of the industry working for companies like Azamara Cruises, Spirit Airlines, and Diageo, developing compelling strategies to elevate brand awareness, build company reputation, and create synergies between companies, ports, and destinations in support of tourism. With a focus on the authenticity of destinations and the responsibility to give back to the communities she visits, Andrea strives to drive positive change in the travel, tourism, and hospitality industries by volunteering my time to different organizations supporting women, youth, and industry professionals.
Untapped audiences all over the world need knowledge about cruising and overall travel, whether they are twenty-something year old professionals or seasoned retirees wanting to explore the world once again. Why not inform even more cultural lovers about cruising the world in safe and adventurous ways? There is a cruise out there for everyone, and The Tourism Lab is here to help travelers and brands alike understand what’s going on in the landscape to take the best path towards their travel goals.
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