Riviera Cruises Chooses Hemsworth for the USA
The award-winning public relations and social media firm Hemsworth brings its expertise to the luxury river cruise sector with Riviera Cruises.
Hemsworth, a top-tier global PR and social media agency, has announced the addition of Riviera River Cruises to its portfolio of travel and tourism clients. With over a decade of experience creating impactful PR campaigns in the global tourism industry—including award-winning programs for luxury river cruising—Hemsworth is renowned for crafting tailored strategic communication programs that resonate with media outlets and the world’s most discerning travelers. The agency’s partnership with Riviera Travel, the parent company of Riviera River Cruises, aligns with the brand’s evolution, which includes an aggressive repositioning and expansion into the U.S. market.
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Samantha Jacobs, founder and president of Hemsworth, expressed excitement about the new collaboration with Riviera, describing it as a distinguished 40-year-old brand that epitomizes elegance and sophistication in ultra-premium river cruising but remains relatively unknown in the U.S. market. Jacobs highlighted Hemsworth’s robust expertise in the luxury river cruise segment, along with the team’s passion for authentic and unforgettable travel experiences that these cruises offer. Recognizing the uniqueness of this category, Hemsworth is committed to helping Riviera stand out in the market. Jacobs added that the team is eager to tell Riviera’s story, showcase onboard experiences, and support the brand’s growth journey over the coming months and years, anticipating an “exciting voyage ahead.”
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Riviera River Cruises offers ultra-premium journeys along Europe’s most iconic rivers, including the Rhine, Danube, Seine, and Douro. The company is especially noted for its outstanding cruise directors and local guides, immersive itineraries, an elegant fleet of luxurious ships, solo traveler-friendly departures, strong partnerships with travel advisors, and a commitment to delivering superior service at exceptional value. Over the years, Riviera has received consistent accolades from industry media and consumers worldwide. Ahead of the 2025 river cruise season, Riviera River Cruises is introducing several innovations, including two new ships: the Riviera Radiance, accommodating 178 guests and debuting on the Danube, and the Riviera Rose, accommodating 114 guests and setting sail on the Douro. Additional enhancements to the brand’s offerings include a new premium beverage package, combined cruises allowing guests to sail for up to 29 consecutive days, and a range of carefully curated themed itineraries such as culinary and wine tours, historical excursions, and agritourism experiences.
As Riviera River Cruises’ representative, Hemsworth will immediately take on responsibility for defining a strategic approach to media relations, events, and awards programming in the U.S., aiming to establish the brand as a leader in the ultra-premium river cruise sector. Hemsworth will implement programming targeting both trade and consumer markets, facilitating key industry partnerships, executing a media sailing strategy to showcase Riviera’s product evolution, and highlighting the onboard experience firsthand. The agency will also develop initiatives to strengthen Riviera’s positioning, enhancing visibility and influence across both general and ultra-premium travel sectors. In tandem with PR programming, Hemsworth will manage Riviera River Cruises’ social media strategy, launching campaigns designed to engage both industry professionals and consumers with a focus on brand awareness and audience engagement.
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Marilyn Conroy, executive vice president of marketing and sales at Riviera River Cruises, emphasized Hemsworth’s exceptional reputation in the travel market and its impressive work in the river cruise sector, calling it the ideal partner to support Riviera’s next growth phase. Conroy outlined the company’s ambitious goals for the next two years, expressing confidence in achieving success through the collaboration with Samantha Jacobs and the Hemsworth team. Riviera looks forward to welcoming U.S. media onboard, giving them the opportunity to experience the renewed product firsthand, and partnering in sharing its story with American travelers seeking authentic European river cruise experiences.
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