Scenic and Emerald: Promotions and Investments
Scenic Luxury Cruises and Tours and Emerald Cruises have announced a significant strengthening of their sales team with a series of promotions and targeted investments. The goal is to optimize the sales network and provide enhanced support to partner agents.
Jonathan Davies, recently promoted to Head of Sales with immediate effect, will work closely with Nick Hughes, Director of Sales, Partnerships, and Strategic Growth. Davies will be responsible for overseeing a sales team consisting of four members, including National Key Account Manager Wendi Hardy and Sales Managers Lewis Quigley, William Young, and Danny Joel.
ECER_Jonathan-Davies
Davies, who has been with the company for over two and a half years, has played a crucial role in the company’s growth through the strategic management of commercial partnerships. The new Head of Sales is excited about his promotion and eager to work more closely with Hughes in the coming months. For his part, Hughes fully trusts Davies’ abilities, recognizing his commercial skills, innate leadership, and the meaningful relationships that have become valuable assets for the company over time.
Davies’ promotion has also led to a restructuring of the existing sales team. Instead of focusing solely on geographic regions, each team member will now concentrate on strategic accounts across the UK, ensuring consistent and coherent contact with agents.
Emerald Cruises, Emeral Azzurra ship
Scenic Cruises, Scenic Diamond ship
In addition to these changes, Scenic and Emerald Cruises have planned further investments, including an expanded training program and new hires, which will be in place by 2025. This year, Hughes states, the company has invested significantly in strengthening collaboration with commercial partners, giving them confidence in consolidating their position as leaders for UK travel agencies by offering a top-tier sales team along with the best deals, support, and training for partner agents and tour operators.
With these initiatives, Scenic and Emerald Cruises aim to further improve their relationships with partners and ensure exceptional service for their customers, marking an important step in their growth and development strategy.
A growing trend accompanied by a broad vision of the centrality of partnerships, aimed at offering services that incorporate the best know-how from each individual sector. This fosters a synergy that promises solid planning and a strong commitment to business development, going beyond mere fleet expansion.
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