Taoticket Launches a New Reserved Area


In the ever-evolving travel industry, Taoticket, a leading online cruise booking agency, has unveiled a new reserved area on its website.

This innovation marks a significant milestone in the company’s digital strategy, driven by Artificial Intelligence – available in Italian and soon in all languages – further solidifying its market leadership while providing advanced features for both end customers and business partners.

Founded in 2007 in Genoa, Taoticket has reshaped the online cruise booking industry with its tech-driven, customer-centric approach. Operating under the Ticketcrociere brand, the company has established itself as the go-to platform for cruise enthusiasts in Italy, offering a multilingual portal available in Italian, English, Spanish, French, German, and Chinese.

Its digital strategy has evolved over the years through the development of cutting-edge tools and advanced apps designed to simplify and enhance the booking process, making it intuitive and transparent. In this context, the launch of the new reserved area represents another major step forward, aimed at improving interactions between the company and its clients.

The new reserved area has been designed to provide a personalized and comprehensive experience. Customers accessing the platform can view essential cruise-related details in real time, including completed payments, outstanding balances, and upcoming due dates. Additionally, they can track their preferred cruises, stay connected with their trusted travel agents, and much more. This system has been designed to streamline and speed up back-office requests, enabling customers to reduce the need for direct assistance while significantly enhancing the user experience through efficiency and ease of use.

The launch of the new reserved area is part of a broader strategy aimed at strengthening Taoticket’s role in both national and international markets. With over 350,000 newsletter subscribers and a steadily growing customer base, the company has achieved record-breaking results in recent years, generating €25 million in revenue and handling nearly 25,000 passenger bookings in 2023 alone. Future goals include further international expansion into new European and Asian markets, as well as continuous technological development through enhanced apps and digital tools. The company also plans to strengthen its strategic partnerships with major cruise lines, ensuring exclusive and competitive offers that meet the ever-changing needs of the travel market.

The introduction of Taoticket’s new reserved area sets a new benchmark in the digital tourism sector. The combination of advanced services, transparency, and accessibility elevates the user experience to unprecedented levels, delivering substantial benefits for both customers and business partners. This project underscores the company’s commitment to digital investment and its continued pursuit of excellence as a leader in online cruise sales. With a forward-looking vision and a steadfast focus on innovation, Taoticket is poised to write a new chapter in its success story on the global market.

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