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October 1, 2024

In the dynamic world of online travel, Taoticket stands as the definitive leader in Italy’s cruise market.

Since its founding in 2007 in the historic city of Genoa, the company has grown exponentially, establishing itself as a dominant player through its renowned brand, Ticketcrociere. With an unwavering commitment to innovation, technology, and customer service, Taoticket has set itself apart, not just as an online travel agency, but as a visionary force driving the digital transformation of the cruise industry.

A Technological Pioneer in the Cruise Sector

Taoticket’s journey has been defined by a relentless pursuit of excellence in technology. From the beginning, the company recognized that the cruise industry, with its complex packages and myriad service variables, required a tailored approach. Unlike simple hotel or flight bookings, a cruise involves multiple touchpoints, including accommodations, dining, entertainment, and excursions—all seamlessly integrated into a single purchase. This makes the role of a travel agency essential in simplifying the customer experience, providing personal and discreet service, while maintaining the flexibility and speed that modern travelers expect.

What truly distinguishes Taoticket is its pioneering approach to technology. The company has embraced every wave of innovation, from the rise of mobile applications to the integration of multi-language websites and the ability to process payments in 50 currencies—ensuring a global appeal without the need for physical offices abroad. This foresight has positioned Taoticket as a global player, expanding its reach across numerous international markets while staying rooted in the unique demands of its home market.

A Brand Built on Trust, Innovation, and Expertise

Since launching its brand Ticketcrociere, Taoticket has been committed to offering not just competitive pricing, but an exceptional customer experience. The company’s platform is available in six languages—Italian, English, Spanish, French, German, and most recently, Chinese—allowing it to serve a diverse and growing international clientele.

One of the key strengths of Taoticket lies in its ability to merge human expertise with cutting-edge technology. This is evident in the company’s robust customer support system, which operates through three call centers—two in Sanremo and one in Genoa—where knowledgeable staff provide personalized assistance. These touchpoints, combined with the company’s seamless digital presence, ensure that customers receive both the convenience of online booking and the reassurance of expert guidance.

The company’s leadership team, spearheaded by CEO Nicola Lorusso and supported by General Manager Matteo Lorusso and Administration Head Marina Delfino, has driven this ethos forward. Their combined expertise has enabled the company to grow steadily, with revenues rising by double digits annually since 2007. In 2023, Taoticket booked cruises for nearly 25,000 passengers, achieving a revenue milestone of €25 million.

Understanding the Changing Landscape of Travel

In a globalized world, Taoticket has understood that success in the travel industry is about more than just opening offices in new markets. Instead, it is about creating platforms that resonate globally, removing barriers like currency exchange, and offering localized digital experiences. With over 20 international domains and support for 50 currencies, Taoticket is making the booking process as simple and intuitive as possible, regardless of where the customer is located.

During the COVID-19 pandemic, the travel industry faced unprecedented challenges. However, even amid a global shutdown, Taoticket continued to invest in its platforms, enhancing technology and developing new ways to engage with customers. For example, the company launched new mobile features that simplified cruise search, booking, and communication between agents and customers. Additionally, it capitalized on the growing trend of voice technology by introducing Ticketcrociere’s Amazon Alexa Skills in 2019—an industry first.

A Tradition of Innovation and Looking Ahead

Taoticket’s evolution is a testament to its ability to adapt and innovate. It was among the first to recognize the potential of mobile, developing one of the earliest mobile apps in 2011 for booking cruises online. This forward-thinking approach has kept the company at the forefront of the market, catering to a growing audience of smartphone users who expect streamlined and efficient booking experiences.

More recently, in early 2024, Taoticket took another leap forward by introducing the first artificial intelligence (AI) service dedicated to cruise bookings. Powered by ChatGPT, this AI helps guide users to their ideal vacation by understanding their unique preferences and needs—an offering that reflects the company’s commitment to simplifying the customer journey. Additionally, Taoticket launched an appointment-based service, allowing customers to schedule consultations with its team, further enhancing its personalized service offering.

Expanding Through Strategic Partnerships and Customer-Centric Innovation

Partnerships have played a crucial role in Taoticket’s success. The company has forged strong alliances with leading cruise lines, both in Italy and abroad, enabling it to offer exclusive deals, special packages, and tailor-made services to its clients. This strategy has earned Taoticket numerous accolades, with the company being named the top online agency in Italy for cruise sales every year since 2009.

In 2021, Taoticket became the first cruise agency to partner with a “buy now, pay later” service, offering interest-free installment plans to customers. This initiative further demonstrated the company’s focus on customer needs and its readiness to offer flexible solutions in a constantly evolving marketplace.
In parallel, the company’s marketing strategy has embraced digital and social platforms, with partnerships formed with leading bloggers and influencers in the cruise sector. This has not only broadened Taoticket’s reach but also strengthened its connection with a dedicated and passionate audience of cruise enthusiasts.

A Vision for the Future

As Taoticket moves into the future, its mission remains clear: to maintain its leadership in the Italian market while continuing its international expansion. The company’s innovative spirit, customer-centric approach, and unwavering commitment to technology will undoubtedly keep it at the forefront of the cruise industry for years to come.

Through its new ventures, such as expanding into Chinese markets and leveraging AI for personalized booking experiences, Taoticket is poised to redefine the future of cruise travel. With its long-standing partnerships and a deep understanding of the evolving travel landscape, the company is well-positioned to continue offering unmatched service to its customers worldwide.

In conclusion, Taoticket is more than just an online cruise agency. It is a forward-thinking company that is shaping the future of the cruise industry through innovation, technology, and a profound understanding of the needs of today’s travelers. Whether it’s for luxury cruise aficionados or last-minute adventurers, Taoticket’s ability to deliver personalized, high-quality service sets it apart as a true leader in the travel industry.

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