Arturo Panahi Dry Gin: The Craftsmanship in Bottle


Born from a passion for the art of distillation and a love for authentic flavors, Arturo Panahi Dry Gin is the result of a project that uniquely blends tradition and innovation. This brand is more than just a line of gin; it is a celebration of Italian craftsmanship and the creativity behind every label.

The Arturo Panahi Dry Gin project stems from the vision of Arturo Panahi, with the goal of creating a product that captures the essence of traditional distillation while embracing a modern approach. Arturo Panahi dedicated years to developing and refining a production process designed to create a gin of the highest quality. The mission was clear from the outset: to craft a gin distinguished by its purity, complexity, and versatility, with meticulous attention to every production detail—from the distillation process to the selection of botanicals. The company chose an artisanal, low-impact approach, where every production phase is carefully handcrafted, ensuring the utmost quality and sustainability. Each batch is produced in limited quantities to ensure rigorous control and consistent quality, reflecting the brand’s core values: authenticity, excellence, and passion.

The Product: Two Labels for Unique Experiences

Panahi Dry Gin is available in two distinct labels: Arturo Panahi Dry Gin Etichetta Azzurra and Etichetta Rosa, each crafted to enhance the flavors of specific cocktails and deliver a tailored tasting experience. The Etichetta Azzurra (Blue label) was designed to create the perfect Gin & Tonic. Carefully selected botanicals blend harmoniously to achieve an ideal balance of freshness and aromatic depth. Notes of bold juniper, complemented by hints of citrus and delicate spices, give this gin a lively and refreshing character, making it perfect for cocktails that highlight the purity and freshness of the distillate. This label is ideal for those who enjoy a classic Gin & Tonic with an underlying complexity that delights the palate.

The Etichetta Rosa (pink label), on the other hand, was developed to elevate the Martini cocktail. With a slightly richer and fuller recipe, this gin features delicate spice notes, floral hints, and a long, refined finish. Each sip reveals layers of complex, enveloping flavors, crafted for a sophisticated and elegant Martini. This label is perfect for connoisseurs seeking a gin that enhances their cocktail with refined and aromatic nuances.

This product is the result of a long and meticulous process of research and refinement, requiring dedication, experimentation, and constant honing of artisanal techniques. Arturo Panahi’s journey began with a thorough search for production partners who shared his vision—a process involving extensive study, preparation, and numerous micro-distillations. Starting with three initial recipes and eight different botanical matrices, the project moved into an experimental phase with over eighty gin samples. Each sample was meticulously differentiated by adjusting the precise weight of each botanical and fine-tuning the distillation process. The cornerstone of this effort was the use of a custom-designed still created for Fermenthinks, an artisanal tool that maximized the extraction of each essence and enhanced the finesse of the final product. Over the course of nine months, the work involved continuous refinement, with unwavering dedication to perfecting the balance between tradition and innovation. The result is the ideal concept of gin that forms the foundation of the Arturo Panahi Dry Gin project today—a true masterpiece of craftsmanship, born of passion, dedication, and uncompromising research.

The heart of the Arturo Panahi Dry Gin project lies in the people who bring it to life. According to Arturo, the project’s visionary, an idea, a place, and a vision only become tangible through the passion, expertise, and sensitivity of those involved. Every step, from the creation of the gin to the art of mixology, is guided by professionals whose dedication and craftsmanship shape and realize a dream. Supporting Arturo Panahi is a small team of passionate collaborators, each playing a key role in crafting every bottle. Among them are: Manuel Croce, a bar storyteller who transforms gin and cocktails into narratives, creating unique and captivating experiences for every customer. Stefano Cicalese, a Master Distiller with London-based training, born in Florence but a citizen of the world, is one of Italy’s leading figures in high-end artisanal distillation and a pioneering innovator in high-quality micro-distilled gin. After gaining international experience in London and New York, Stefano solidified his career in Tuscany, becoming a key figure in the “Peter in Florence” project. With advanced training, he has honed his expertise through specialized courses, including the renowned Gin Foundry program and training at the London 45 Distillery under Jamie Baxter, one of the world’s greatest masters of distillation. This fusion of talents, passion, and expertise forms the cornerstone of the Arturo Panahi Dry Gin project, delivering a product that embodies craftsmanship and elevates the art of distillation.

This meeting of Sicily and Tuscany, combined with their respective passions, has given rise to a product that fully embodies the concept of “drinking well,” which has always been at the heart of the Arturo Panahi project. An entrepreneurial vision that Fermenthinks, the trusted production partner for Arturo Panahi Dry Gin, has embraced with dedication, upholding a legacy of excellence that guarantees both quality and innovation.

Craftsmanship as a Core Value

Arturo Panahi Dry Gin stands out for its artisanal approach and its commitment to preserving the excellence of traditional methods. Every batch of gin is distilled with passion and patience, using a meticulous selection of botanicals and a production process that enhances the purity and quality of the product. Panahi Dry Gin is much more than a simple spirit: it is a celebration of craftsmanship, an invitation to rediscover authentic flavors, and to enjoy a unique sensory experience. For gin enthusiasts and mixologists alike, the Azzurra and Rosa labels offer two distinct worlds to explore, each with its own personality and distinctive character. Panahi Dry Gin distinguishes itself not only through its taste but also through its authenticity and transparency in production—values that are increasingly rare in an ever more industrialized market.

In a world where authenticity and craftsmanship are becoming scarce, Arturo Panahi Dry Gin represents a return to the roots—a perfect fusion of tradition and innovation. Each bottle tells a story of passion, dedication, and quality that transcends mere taste.

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Giorgia Lombardo

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