Starboard and VENUS Launch First Retail Shops at Sea
Starboard Group and VENUS Fashion, the trendy women’s fashion brand, have introduced a groundbreaking strategic partnership with the opening of the first VENUS physical retail locations at sea.
VENUS at-sea will feature a stylish and vibrant selection of women’s clothing, including dresses, jumpsuits, separates, swimwear, and cover-ups. The collection is crafted for the cruise lifestyle, providing guests with everything they need for an unforgettable vacation: from poolside brunches to sunset cocktails, each piece seamlessly transitions from sea to shore.
VENUS
This exciting collaboration debuts a bold, resort-ready clothing line aboard Royal Caribbean International, Carnival Cruise Line, and Virgin Voyages, marking VENUS’s entry into physical retail and establishing an entirely new distribution channel. Additionally, the dynamic “retailtainment” experience will bring the intersection of fashion and vacation vibes to life through memorable and engaging activities. Curated island-inspired styles blend fashion and fun, offering the perfect looks for sunny days, resort life, and unforgettable getaways in the Caribbean and Mexico. This partnership is grounded in the shared values of inclusivity and women’s empowerment, so central to both VENUS and Starboard.
Lisa Bauer, President and CEO of Starboard Group, expressed great enthusiasm for the collaboration with VENUS, describing it as a unique and unprecedented initiative in the cruise industry. She noted that this partnership unites two major retail brands in a shared commitment to inclusivity, style, and providing guests with a memorable experience. Bauer highlighted the pride in bringing VENUS’s bold style and inclusive approach to cruise guests and expressed deep gratitude for the collaboration and trust that made this vision a reality.
VENUS
VENUS
VENUS, recognized as a trailblazing brand, pioneered mix-and-match bikini tops and bottoms, becoming one of the first women’s clothing lines to offer separate swim pieces that allow women to achieve their ideal fit. With a continuous commitment to inclusivity, VENUS offers collections designed to fit all sizes, ensuring that every woman feels confident and stylish. VENUS is also committed to socially and environmentally responsible business practices that positively impact people and the planet.
Laura Bollier, CEO of VENUS Fashion, shared her excitement about the partnership launch with Starboard, calling it an extraordinary opportunity for the brand. According to Bollier, expanding into travel retail is a natural progression for VENUS, and debuting their cutting-edge collections for cruise guests seeking both adventure and style is the ideal way to mark this step. She praised Starboard’s unparalleled expertise in creating memorable retail experiences, noting how seamlessly it aligns with VENUS’s mission to empower women through fashion. Together, the two companies provide a unique shopping experience that combines the excitement of travel with the bold energy of the brand, creating a perfect synergy.
VENUS
VENUS
Beyond its vibrant fashion, each VENUS location will feature tropical resort-inspired decor, complete with natural materials, bright colors, and lush prints, creating a welcoming and joyful shopping atmosphere. Soon, guests will be able to enjoy exclusive events and experiences, from pop-up styling sessions to themed gatherings celebrating self-expression and the art of resort style.
This strategic partnership with Starboard, which continues to curate vibrant experiences that enrich every vacation, brings the inclusive essence of VENUS Fashion aboard the world’s most renowned cruise lines, inviting guests to enjoy every moment of their vacation with confidence and style.
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