A&K acquires Crystal Serenity and Crystal Symphony
A&K Travel Group Ltd. has acquired the luxury cruise ships Crystal Serenity and Crystal Symphony, which will resume service in 2023 after an extensive renovation and will operate under the award-winning ‘Crystal Cruises‘ brand, also acquired by A&K Travel Group Ltd.
Crystal Symphony
“I am excited to begin this new chapter and to return to an industry that has always had and will always have a special place in my heart. Thirty-five years ago, my family took over Sitmar Cruises, constructing three of the first purpose-built cruise ships, and 30 years ago my family pioneered a new way of cruising. Our goal was to offer the best experience, while pampering guests from all over the world with a 24-hour butler service and extraordinary dining experiences. Selling the cruise business that had belonged to my family for a quarter of a century was a difficult decision, as I knew I would miss this industry immensely. Therefore, when the opportunity arose to acquire Crystal Cruises, I did not think twice. Having my incredible friend and inspirational leader Geoffrey Kent by my side makes this adventure even more enjoyable,” said Manfredi Lefebvre d’Ovidio, co-chairman of A&K Travel Group Ltd, Crystal Cruises and Abercrombie & Kent.
“Although it seems like yesterday, it has been 30 years since the Lefebvre family and I had our first ship together… Manfredi and I have been best friends and business partners ever since. The idea of combining the unparalleled on-board service that Crystal Cruises is known for and the extraordinary bespoke experiences that Abercrombie & Kent has successfully delivered to our guests over the past 60 years fills me with excitement, enthusiasm and pride,” added Geoffrey Kent, co-chairman of A&K Travel Group Ltd. and Crystal Cruises and founder, co-chairman and CEO of Abercrombie & Kent.
Crystal Serenity
“My return to luxury cruising after five years brings back so much excitement. It is an immense privilege to serve these two incredible brands that have disrupted the travel industry numerous times over the past decades. Manfredi, Geoffrey and I look forward to welcoming Crystal and Abercrombie & Kent guests of the past on board, as well as those seeking rewarding luxury experiences,” said Cristina Levis, CEO of A&K Travel Group Ltd.
“The acquisition of Crystal was extremely challenging, but the satisfaction of having this jewel in our family is the best reward for all the hard work and efforts of the A&K team. Ad maiora Crystal Cruises!”
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