Barbara Muckermann takes over leadership of Silversea
Silversea Cruises President and CEO Roberto Martinoli will be Senior Advisor to Royal Caribbean Group. Barbara Muckermann will take the helm of the brand.
A momentous transition for Silversea Cruises, a leading luxury cruise line, as Barbara Muckermann takes over as head of the prestigious cruise brand starting next January 2023.
Barbara Muckermann
The succession to Ceo of the important figure of the Chief Commercial Officer marks first of all a continuity within the company, but also the presence of the first Italian woman in an absolute leadership position of a cruise line.
Also expressing satisfaction was Jason Liberty, president and CEO of Royal Caribbean Group, who first of all recalled the merits of Roberto Martinoli, at the helm of the brand since 2016. An important expansion of the fleet, which now has 11 ships and 2 under construction, but also an elevation of the Silversea brand and cruise product.
Roberto Martinoli
Equally effective will be Barbara Muckermann, a highly experienced figure in the industry who has led Silversea Cruises‘ marketing and strategies for years. “Barbara is the ideal executive to succeed Roberto. Her global perspective and team-based leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group,” said Jason Liberty. All plans for new markets, consistently innovative itineraries, and the recently announced return to Asia are therefore assured and consolidated.
“This is an exciting time for Silversea as we continue to add new ships and return to the Asian market,” said the CEO in pectore. “I am excited to continue our achievements under Roberto’s leadership and focus on growth in the years ahead.”
Barbara Muckermann
Muckermann will be the second woman to lead one of Royal Caribbean Group‘s three wholly owned brands and joins Celebrity Cruises President and CEO Lisa Lutoff-Perlo and Royal Caribbean International President and CEO Michael Bayley. Italian pride as well, in a prestigious position that in the cruise industry represents a very important step.
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