Crystal and Beefbar: an exclusive collaboration
Crystal has enthusiastically announced a groundbreaking collaboration with the globally renowned restaurant Beefbar, establishing a new standard of culinary excellence at sea. Crystal will be the first cruise company to introduce the Beefbar concept at sea when it debuts this summer.
Beefbar, born in Monte Carlo, is the brainchild of visionary restaurateur Riccardo Giraudi and boasts over 20 locations worldwide in some of the most iconic cities such as Mykonos, Paris, Milan, St. Barth, Hong Kong. The brand is set to make its debut in the United States with its first establishment opening in New York this spring. The Giraudi family has been recognized for the past 50 years as the European leader in the meat trade and a global pioneer in bringing the beef industry into the 21st century. Despite becoming a leader in the importation of American Black Angus beef and the first importer of Wagyu and Kobe beef, Riccardo Giraudi embarked on a transformative journey in the hospitality sector in 2005, creating unparalleled experiences for discerning consumers. Today, Beefbar boasts a formidable global presence and will seamlessly complement Crystal’s commitment to providing unprecedented culinary experiences to its guests.
“We are thrilled to embark on this culinary journey with Beefbar,” declared Cristina Levis, CEO of A&K Travel Group. “As the first cruise company to exclusively offer Beefbar, we are providing an extraordinary culinary experience to our guests. Riccardo is a visionary and a friend, and it is with this vision and these values that Crystal is committed to once again raising the standards of culinary excellence.”
Guests will have the opportunity to savor Beefbar dishes for both lunch and dinner, with a menu featuring a variety of choices, including vegetarian and vegan options, along with special cocktails. Signature dishes from Tastes will continue to be served at Beefbar. With a focus on quality, innovation, and an unwavering commitment to culinary excellence, this collaboration is set to redefine the standards of onboard cruise dining.
“We are delighted to bring the Beefbar experience to Crystal,” said Giraudi. “This collaboration represents a fusion of two brands dedicated to delivering exceptional culinary experiences. We look forward to captivating the palates of Crystal’s guests with our unique culinary offerings.”
Crystal, synonymous with exceptional and award-winning travel, continues to provide the most discerning travelers with industry-leading, authentic, and enriching experiences both on land and at sea. Crystal’s pioneering partnership with Abercrombie & Kent also offers guests unprecedented access to the most sought-after experiences, destinations, and cultural innovators worldwide. The reinvented ships feature larger and updated suites with artisanal finishes, cutting-edge wellness offerings, spectacular entertainment, and world-class complimentary dining – including the return of UMI UMA, the only Michelin-starred chef Nobuyuki (Nobu) culinary experience at sea.
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